Voxer - Walkie Talkie

Voxer -
Walkie Talkie

Walkie Talkie App for Individuals and High Performance Teams

Walkie Talkie App for Individuals and High Performance Teams

iOS APPLICATION

iOS APPLICATION

What is Voxer?

Original iOS application, before redesign.

The Problem / Opportunity

The Problem / Opportunity

Walkie Talkie is without a doubt one of the greatest inventions which were invented during the sad circumstances, during the Second World War. As many other things in life, time has passed and new opportunities surfaced. Walkie Talkie became an old school, hard to maintain and expensive way to communicate. Aim to disrupt a huge industry of distributed workforces with application like Voxer was a great opportunity. Emergency services, Firefigthers, Police, Delivery services, Hotel chains, Logistic companies, small business owners like Plumbers and many more can benefit from a much cheaper and quicker solution. Voxer fully leverages all hardware capabilties of the mobile phone and remove the cost for the hardware and its maintance. Voxer can provide scalability, camera, bluetooth, gallery, search, transcription of the audio messages and many more.

Walkie Talkie is without a doubt one of the greatest inventions which were invented during the sad circumstances, during the Second World War. As many other things in life, time has passed and new opportunities surfaced. Walkie Talkie became an old school, hard to maintain and expensive way to communicate. Aim to disrupt a huge industry of distributed workforces with application like Voxer was a great challenge. Emergency services, Firefigthers, Police, Delivery services, Hotel chains, Logistic companies, small business like Plumbers and many more can benefit from a much cheaper and quicker solution. Voxer fully leverages all hardware capabilties of the mobile phone and remove the cost for the hardware and its maintance.

Research, Competitive Analysis and Audience

Research, Competitive Analysis and Targer user.

There are several other similar products on the market including Zello and Hey Tell, however Voxer was the only product offering real "Live broadcasted audio" which broadcasts as soon as I hit the PTT (Push To Talk) button on one device, simultaneously the recepient (Up to 500 recepients in the same time) are receiving live audio from sender. Further research shown that Voxer made a good choice to target collaborative workforces and adjust their features offering accordingly. Original task was to redesign an entire iOS application to attract younger audience by making design more unique, vibrant and customizable. Company's strategy has changed and focus has shifted to attract more professionals, high-performance teams.

There are several other similar products on the market including Zello and Hey Tell, however Voxer was the only product offering real "Live broadcasted audio" which broadcasts as soon as I hit the PTT (Push To Talk) button on one device, simultaneously the recepient (Up to 500 recepients in the same time) are receiving live audio from sender. Further research shown that Voxer made a good choice to target collaborative workforces and adjust their features offering accordingly. Original task was to redesign an entire iOS application to attract younger audience by making design more unique, vibrant and customizable. Company's strategy has changed and focus has shifted to attract more professionals, high-performance teams.

Hypothesis

User Goal

Provide brand new visual experience on how people send and receive live audio messages. Try to leverage user habits of sending messages via Walkie-Talkie simple Push To Talk Experience. Simplify the creation of the new communication channels, improve the speed and clarity of the navigation. Remove the clutter and improve the accessiblity of the application. Improve the response time and daily active number.

Provide brand new visual experience on how people send and receive live audio messages. Try to leverage user habits of sending messages via Walkie-Talkie simple Push To Talk Experience. Simplify the creation of the new communication channels, improve the speed and clarity of the navigation. Remove the clutter and improve the accessiblity of the application.

Role: Only designer in the company closely working with CEO, Head of Product, several PMs and Engineering
Timeline: 2014
Scope: Redesign of the entire iOS application
Client: Voxer - Walkie Talkie

Existing original iOS application, before redesign.

Original iOS application, before redesign.

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Original Task

Original Task

Redesign an entire iOS application to attract younger audience by making design more unique and vibrant.

Original task was to redesign an entire iOS application to attract younger audience by making design more unique, vibrant and customizable.

younger_audience@1x

Initial research, wireframing & sketching out ideas

Research, wireframing & sketching out ideas

sketches@2x
Screen Shot 2018-05-19 at 12.54.05 PM

Initial design explorations targetting younger audience

Initial design explorations targetting younger audience

con1@2x
con2@2x
con3@2x

On-boarding explorations

More exploration work

Bitmap@2x
example@2x
sitemap_explorations@2x
login@2x

On-boarding exploration using vibrant colors and floating elements.

On-boarding exploration using vibrant colors and floating elements.

Evolution of the task - Business path

Task Evolution

Company's strategy has changed and focus has shifted to attract more professionals, high-performance teams.

Company's strategy has changed and focus has shifted to attract more professionals, high-performance teams.

new_target@2x
Logo redesign@1x
new_voxer@1x

Company also redesigned its brand to reflect the change of the strategy. Old and new redesigned brand on the far right.

New strategy exploration phase

New strategy explorations

New design direction

New design direction

new_UI@2x

New clean UI followed latest roll out of iOS 7 suppodted by a clean white space.
I wanted to create a vibe of "liveness/live streaming" acrross the app and I designed this cicrular animation
that was replicated in the different stages of the app, everytime audio was coming or being sent.

New clean UI followed latest roll out of iOS 7 suppodted by a clean white space.

I wanted to create a vibe of "liveness/live streaming" acrross the app and I designed this cicrular animation that was replicated in the different stages of the app, everytime audio was coming or being sent.

Design elements

Various elements

audio@2x

Main CTA was simplified into a static "Vox" circluar button which can be easily
accessed at any stage of the conversation (Consuming audio and Sending audio)

Main CTA was simplified into a static "Vox" circluar button which can be easily accessed at any stage of the conversation (Consuming audio and Sending audio).

designs_ios_voxer@2x
edge_cases@2x

Various edge cases for audio bubbles treatment.

Various edge cases for audio bubbles treatment.

Sending live audio prototype

Live audio prototype

Final Designs

Final Designs

Impact

Impact & Results

With a launch of a new Voxer 3.0 version, we have updated our application to be more consistent with iOS 7 flat UI, and made its push-to-talk button 26% bigger for easier access. We re-designed the PTT and Player experiecne to make the playing and respoinding to the audio message much more cohesive. New launch also included improvements to its audio engine, too, in order to better preserve battery life, and has added a couple of notable features, including support for read receipts and unlimited data storage, meaning Pro users can now keep an unlimited number of their audio, text and voice messages.

After the lunch of the new improved User Interface over 50% of messages on the service are responded to within the first 16 seconds, indicating an engaged user base, prior to 27 seconds before this redesign.

With version 3.0, Voxer has finally updated its mobile app with a flat design that’s more consistent with iOS 7, and made its push-to-talk button 26% bigger for easier access. New launch also included improvements to its audio engine, too, in order to better preserve battery life, and has added a couple of notable features, including support for read receipts and unlimited data storage, meaning Pro users can now keep an unlimited number of their audio, text and voice messages.

After the lunch of the new improved UI over 50% of messages on the service are responded to within the first 16 seconds, indicating an engaged user base.

voxer3_preview

Numbers are great, but helping in real life is priceless.

Impact & Results

Projects

LinkedIn Sales Navigator - DiscoveryiOS Application Design

Voxer - Walkie Talkie iOSiOS Application Design

Various other ProjectsMobile & Web Application Design

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